Liz Claiborne clothing meets all expectations, reaching its zenith in 1990 when the company was named one of  five most profitable firms by "Fortune" magazine.
It has reached such a high level in just 15 years. The names "Liz-Sport" and "Liz-Clothes" received national recognition more quickly than any other
brand in the history of fashion.

 

The first Liz Claiborne clothing items were shipped in 1976, but by 1986 it has become an enterprise satisfying all American women who dream of a professional, practical and affordable clothing. No other company has  experienced such a dizzying takeoff,
 as the company of Liz  Clayborn earned as much money  in such a short period of time (approximately $ 200 million over ten years). Liz Claiborne's clothing appeared with a very accurate timing. It satisfies the needs that arose at that time for the elegant dress market of all working women.

 

 Liz Claiborne outfits were sold with a big success due to the correctly selected price range
 (slightly above average), comparing the diversity and large volumes (mixing the compatibility of multiple sets) playing with the multitude
 of shades of color and materials.

 

 Liz Claiborne designs were created for ordinary women, not for models with unthinkably thin silhouettes.She decided to challenge that demanded attention, and performed it with elegance, style and an enviable simplicity. Claiborne changed the form of special clothes for working women. She gave the american woman the opportunity to look chic and businesslike in modern fashion.

 

In 1992,  "Forbes" magazine summarized Liz Claiborne's success the following way: "If you fight with Liz Claiborne it would become a hopeless contest. "Forbes" named Liz Claiborne clothing company  a phenomenon that has made women's clothing for more than 1.2 billion dollars and $ 1 billion men's clothing and perfumes in 1992. No other manufacturer of women's clothing has ever done so. Her company has overshadowed the rest. Claiborne and her husband's personal trading network based on a holding operation, estimated an incredible amount of $ 200 million more in the first ten years of its existence. They are a living embodiment of the Great American dream.