By the year 2005, Charles David had 25 boutiques in several States as California, Florida, New York and other selling clothing, bags and shoes as well as presenting the brand in the U.S department stores as Nordstrom, Bloomingdale's and Macy's.

It was only later, that an idea to organize her own atelier seemed to be able to come true. Chloé designer dresses started to gain an increasing popularity and the small Chloé clothing studio has become a chic fashion house with a worldwide reputation and have taken its own niche in the world of high fashion.

The main problem of Chloé fashion house for almost 30 years is considered to be the lack of a unified style. This is largely driven by the fact that during this long time the company has repeatedly changed the leading designer: In the 70's Karl Lagerfeld made Chloé house a flourishing business but his stay didn't last long. The young designer Stella Mc'Cartney takes the lead in 1995 and Chloe fashion house transformed to something new: Coquetry and romantic, tender and sexy, dynamic and bold - all of this described Chloé clothing of that period. In 2002, Phoebe Filo becomes the leading designer. Translucent tops, confident air dresses, skirts, high-veiling changed the look of Chloé clothing again while remaining the same sexy as before.

In autumn 2006, Chloé took Paulo Melim Andersson as a creative director. Chloé's sucsess shows a unique way in the world of fashion, the constant change made Chloé clothing always particular with lack of defined standards set by the world of fashion, it surely only fueled the clients' interest, bringing fans to Chloé boutiques and keeping them waiting for the new collections to come.