Versace Clothing There is never anything understated about Versace. The Italian brand, founded by late fashion designer Gianni Versace in 1978, is all about grandiose sexiness and decadent European-style glamour, not to mention an irreverent rock-star attitude. Think of Elizabeth Hurley in the mid-1990s in that tight black Versace gown held together rather precariously—and revealingly—with nothing but safety pins down the sides. The design reigns were taken over by Gianni's sister, Donatella Versace, after her brother was murdered in Miami Beach in 1997. Donatella has maintained the label's aesthetic—electric colors, sensuous fabrics, and clingy silhouettes for a bold, raw sexiness. The men's collection—which was launched first—has a similar quality, with slim, sharp cuts and a reverence for the styles of the 1970s and 1980s.

The Versace Look King and Queen of the European disco scene. Screen vixen eating up the red carpet. The Designer Gianni Versace created the collection and the Versace aesthetic. Who Wears It Brad Pitt, Jamie Foxx, Catherine Zeta-Jones, Madonna, Kate Hudson, Angelina Jolie, Jennifer Lopez The History Of Versace Trade Mark Gianni Versace, Italian fashion designer, was born in Reggio Calabria in 1946. A dressmaker's son, Versace worked for several Italian designers before opening his own Milan studio in1978 with his brother Santo and sister Donatella. Gianni Versace became famous for designing flashy, sexy, beautifully cut outfits in strikingly extreme colours, patterns, fabrics, and leathers. His fashion empire prospered in men's, women's and children's clothing, accessories, jewelry, perfume, and housewares, spread some 130 boutiques worldwide, it's annual sales exceeded $800 million. Versace merged fashion and entertainment; his lavish shows were pop-culture events, and he drew inspiration from contemporary art, and films as well as art and design history. He also brought his styles to the stage, opera, and ballet. He was brutally murdered on the steps of his Miami Beach, villa by a fugitive serial killer. His sister succeeded him as his company's chief designer. Several lines shape up Versace Group today. They are: Gianni Versace Couture, Versus, Versace Jeans Couture, Versace Ceramic Designs, Versace Collection (which replaced Versace Classic in 2005) and Versace Sport. Gianni Versace Couture, with its high-end, sometimes even handmade apparel, jewellery, watches, fragrances, cosmetics and home furnishings, is the House's main line. Versace Collection, Versace Jeans Couture and Versus are all licenced diffusion lines. These clothing collections incorporate elements of the signature Gianni Versace line, while focusing on current seasonal trends. Versace Jeans Couture, a casual clothing line, focuses on informal clothing: high-end denim and classic Gianni Versace print shirts. Versace Jeans Couture is readily available and comparably affordable. Comprised of activewear and accessories, Versace Sport styles up the world of sports .   London Bologna Florence Milan Rome   Los Angeles   Shakira