Fashion Auction
GUCCI

 

Today, Gucci remains one of the most influential Italian fashion houses, offering luxury leather goods at their finest. The label continues to represent a status symbol, especially with its strong existence in the media, as celebrities are often photographed with a Gucci handbag in tow. The varied product line is more than just leather handbags however, and includes fragrances, cosmetics, shoes and eyeglasses. Their ready-to-wear clothing line features sleek, dark colored pieces, such as pewter skinny pants, trench coat jackets and layered tops. The current styles rely on metallic accents and exotic animal prints to bring flavor to the designs.

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Gucci is a name that signifies perfection, and buyers can expect each piece from the Gucci collection to be just that. Simple yet stunning, Gucci never fails to interest the fashion market and continues to flourish even in a difficult economy. The company partnered with UNICEF in 2005, donating a percentage of their funds to help children who have been affected with HIV/AIDS in Africa. Donating over $7 million dollars in the past five years, Gucci is giving its image a refreshing update and reaching out to the less fortunate.

Winter grey coat by Gucci

Fur collar Gucci coat

From the very beginning of his fashion era Gucci focused on fine leather goods that had traditional details, such as impeccable stitching and clean lines. Gucci was part design genius, part novice, as he picked up much of his talent from observing the various luggage bags that came in through the hotels he worked at in Paris and London. Although Gucci paid close attention to the details and authenticity of his products, his shop was focused toward mass production. At the start of his career, Gucci employed skilled workers who were familiar with leather goods and were able to give each product the meticulous finishing it deserved. As time progressed however, Gucci integrated the use of machine stitching that supported his vision of industrial production.
 
Gucci had help from his three sons and was able to continue expanding his business, with stores opening in Milan and Florence. The boutiques kept consistent by selling upscale leather goods such as handbags, shoes and loafers. In 1947, Gucci’s signature leather bag was created. It featured finely crafted leather material with a bamboo handle. Yet it wasn’t just Gucci handbags that were a stunning portrayal of the current fashion trends; the Gucci loafer remains the only shoe featured at the Museum of Modern Art in New York and consisted of fine leather and flawless details. With the onset of WWII, leather material became scarce. With this shortage, Gucci began making handbags from cotton canvas. The bags featured a double-G symbol with red and green bands. As the brand continued to parallel itself with historic happenings, Gucci created the Gucci-crest symbol that stood for Florence. This symbol features a shield and armored knight, encompassed by a ribbon with the Gucci name written on it. With a strong presence in the European market, the brand decided to establish offices in New York City. This brought much attraction to the Hollywood scene, as Gucci’s styles were becoming international status symbols.

Nothing but Gucci style

 black costume by Gucci

Coat, hat and trousers by Gucci

Actors were photographed in Gucci clothing and accessories, giving the label a strong reputation on a global level. The widespread popularity of this brand continued to grow throughout the 1950s and 60s, and other clothing labels attempted to copy Gucci’s ultramodern designs. The brand played with different textures and fabrics, such as the famous bamboo handle, waterproof canvas, satin and exotic animal skins. With each new design, affluent individuals took interest in the products and had to have a Gucci handbag on their shoulders. In the 1970s, the brand expanded its product line to offer watches, jewelry and eyewear. The famous double-G logo was seen on many of these accessories, such as the oversized belt buckles.

Even with an unparalleled success that few other companies have achieved, Gucci hit a downfall during the 1980s in response to internal family disputes. Between tax evasion and murder, the design masterminds behind the company began attracting negative publicity, with their names and faces seen in the European newspapers. To make matters worse, Gucci’s mysterious styles were being remade and sold as cheap knockoffs, further spoiling the Gucci image.

In an effort to restore Gucci’s upscale image, a ready-to-wear clothing line was created by Dawn Mello and Tom Ford, individuals brought in to help rebuild the company. The pair made smart decisions regarding the company’s future and reduced the number of Gucci products, focusing on quality not quantity. In the mid 1990s, Ford directed all segments of the business with the vision to maintain Gucci’s history while updating its trademarks. With Ford’s involvement, the label began making great strides, becoming a dominant force once again. The brand purchased several labels and partnered with several more, including Stella McCartney and Alexander McQueen.

With an extensive accessory line, Gucci runway models are dressed impeccably from head to toe. Their gorgeous turtle neck dresses are stylish yet modest and look undeniably chic with the staple leather Gucci bags. Cuff jewelry, stiletto boots and feathers are other highlights seen in Gucci’s latest trends. The spring fashion shows for 2011 showcase a softer color palette such as shades of beige, brown and black. Bursts of color are seen on some of the pieces, such as form-fitting dresses and feminine-cut trousers. Wearers can expect the same attention to detail that Gucci has always been known for, with carefully folded collars, pressed seams and faultless buttons and pockets.

Gucci stars at night dress

Gucci exotic prints

Gucci salad n earth

Gucci office lady look

Gucci carefully folded collars

Gucci elegsnt fluttery dress


 

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