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H&M news
Summer 2011
This summer collection is expected to be vibrant and ever so colorful. The Garden collection uses floral patterns, it is inspired by the natual green of the 70s. The new H&M clothing of spring 2011 is 100% orgaic, made for the women who have been waiting for the bright lights of the spring.

It has already become a tradition for many people to enter the store with an H&M sign while they are passing by; no matter where they were heading, the windows always attract the devoted customer. The leading fashion manufacturer started back in 1974 when the new Swedish company by the name "Hennes" began selling women's wear. Erling Persson, the founder, has achieved great success by the late 60Th and in 1968 opened its first fashion house in Stockholm. By this time the company expanded and launched its first line for men under the label H&M which is "Hennes & Mauritz". Hennes is "For her" in Swedish and Mauritz Widforss store, purchased by Erling with men's products in its inventory made up the second part of the brand name. The era of H&M clothing, featuring stylish branded articles has bagun.

dress with laces

Folf outfit jacket and laced dress

Stores.
With over two thousand stores H&M expanded worldwide to 38 countries providing employment to as many as 90,000 qualified personal. The company has plans to open more stores and bring its products closer to the customer while selected countries in Europe such as UK, Finland, Austria, Sweden, Norway, Denmark, Germany and Holland already have the possibility to shop online. In the recent future, following a positive example of its main competitor Zara , the Swedish retailer has announced launching web based services for the US fans who are more likely to use it rather than visiting the actual stores.

Dark grey costume folk design H&M

Double-sided grey coat

Collections
The new designer Lanvin has tuned the already affordable H&M clothing to even cheaper level without damaging the quality and high-end style. The brand has made an important step to minimise the cost of its fashionable apparel before X-mas sales. The new collection under the clear name "cheap-chic" has arrived to the stores in December. It is interesting to mention that the previous Lavin's collections were in the very expensive range in comparison to his line at H&M.

Latest product reviews
Long figure fit jacketLong figure fit jacket.
No wardrobe is complete without a trendy blazer, which is why this long fitted jacket is a must-have for any young woman. Take your outfits from boring to beautiful with this fashion forward piece that can be worn over a dress or blouse. The design features a notched collar and pockets with flaps on both sides. One small button is found at the center, and the back of the piece has gathered material for a feminine look.

All of the seams are carefully stitched, paying great attention to detail. To make the jacket extra comfortable, it comes fully lined and has a concealed drawstring in the back. Available in black, powder beige and light terracotta colors, the blazer can be paired with just about any outfit in your closet. More importantly, the design is feminine without being overly sassy. Itís refined and simple appearance makes it perfect for the workplace.

Dress with Mesh FrillsDress with Mesh Frills.
This adorable dress has comfort and beauty wrapped into one trendsetting piece. Made from a comfortable stretch jersey material, youíll love the way this piece hugs each and every curve, while keeping a relaxed fit. The outfit is available in pink, blue, black and beige colors, so thereís a shade to fit everyoneís taste. With a flattering cut that sits at the thighs, youíll feel feminine and trendy no matter where the day takes you.
As if this dress didnít already have it all, the sleeveless cut features mesh frills around the neckline, giving the design some added flair. These added details also eliminate the need for any fancy jewelry, which means you can toss this piece on and head out the door, looking beautiful right from the start! Versatile and stunning, youíll find that you can wear the dress just about anywhere, from an afternoon shopping to a night at the clubs. Grab a pair of heels and a petite handbag to finish off the look!
Heart Pattern DressHeart Pattern Dress.
This sweet dress from H&M is feminine and flirty, with petite frills around the bust and pleating around the hem of the skirt. To give this piece its tight fitting appearance, corset panels are found along the bust and midsection, while a silicone trim gives the bustier a supportive fit. The strapless design is perfect for showing off some skin, and a petite choker necklace will look stunning against the frills and delicate pattern.
Made from 100% organic cotton, youíll love the comfortable feel of this piece that comes at an attractive price. Instead of relying on a solid color, the design features a trendy heart pattern, with black hearts settled on a pink background. Fully lined with a zipper at the back, youíll feel comfortable and sexy no matter where you go. This piece is easy to accessorize as well, and a trendy black blazer and pair of heels can offer a more refined look.
Dress with FlouncesDress with Flounces.
This fashion forward piece from H&M features an eclectic color palette, being perfect for the spring or summertime. Made from chiffon, the dress features flounces from top to bottom, as well as hook-and-eye fasteners down the front. The sleeveless design is ultra-feminine and covered in light and bouncy ruffles. A modest V-neck is found on both the front and back of the design, and the dress comes fully lined, making it comfortable and supportive even in the warmer months.

This trendsetting piece from H&M is a work of art in clothing, as it incorporates a bright and colorful pattern that flawlessly works in every color of the rainbow. The design is super short and falls several inches above the knee, leaving plenty of room to show off the legs. With all the unique shades within the dress, itís easy to match any accessories to this dress. Enjoy a pair of vibrant red heels or a green handbag, as well as a multicolored set of bangle bracelets.

Figure fit jacketFigure fit jacket.
Youíll love this figure-fit jacket that has a petite cut and feminine silhouette. Falling effortlessly at the waist, you can wear this blazer over any blouse, dress or sleeveless top. The details are impeccable, as a notched collar and four buttons are found on the front of the design, while two pockets with flaps are embroidered on both sides. Even the sleeves feature three small buttons so you can play around with tight or loose fitting cuffs.

This piece is available in black, navy blue and beige colors, and each one has patterned lining for added character and appeal. Decorative pleats are also stitched on the front of the jacket, keeping consistent with the intricate details that make this design a winning piece in H&M clothing this season. Dress it up by wearing it over a summery dress or choose to place it over a blouse at the workplace. The blazer is timeless, which means youíll always be in style.

H&M Winter coat + blue jeans

H&M Brown Dress + bag

H&M white sweater knitted

H&M colorful stockings

Two-color dress H&M

Sexy dress with laces H&M

 Winter outfit H&M
 

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