Hugo Boss started his clothing company in Metzingen, Germany, in 1923. During the World War II, Mr. Boss's clothing company designed and produced uniforms and  for the Wehrmacht soldiers and the governement of Nazi Germany. After his death in 1948, the company remained in darkness until 1953 when Hugo Boss clothing company released its first men's suit. In the 90s Hugo Boss company launched its first porfume and in 1999, Boss Orange for men was launched  together with famous Boss Black brand and Boss Green. The Boss clothing, divided in three brands (Boss, Hugo and Baldessarini), are sold worldwide in 103 countries and more than 5,002 retail stores.