Stores   Zara stores are located around the world with over 1500 sale points in 73 countries. So while competitors outsource production to Asia, Zara makes its most fashionable items and distributes them to its own stores located in all big cities worldwide. An average Zara clothing store is over 1500 square meters of pure up-to-date fashion.     Business model   Zara clothing brand has a strategy of launching and distributing a new product to the stores in only two weeks dealing with over ten thousand clothing items a year. As a result, Zara stores fully change their clothing items every month. In the UK alone Zara has its stores in 48 cities, making the brand the most popular global retailer in the country. Zara clothing is also taking over the American continents by opening multiple locations in The US, Canada and South American countries. Most of the US cities already have Zara clothing sales locations and there are plans to open twice as many stores.   Holiday shopping   Zara clothing stores are always crowded with shoppers for XMAS Eve, and even more for Black Friday, when there are discounts and people wait for the store to open in the morning, so it is good to pick your shopping day in advance.   Online store coming soon   Zara clothing has never been sold on the official site, it was their policy to distribute up-to-date fashion only to the retail stores worldwide, but starting from 2010 the company decided to change its attitude to the business model. Recession and drop in sales made Zara headquarters in Spain rethink the established and previously well working strategy. The retailer is now building an online store for their devoted customers in Europe having flans for the future to expand further to other countries. The modern technology world makes shopping of the future different and Zara had to adapt to it. Online shopping for clothes is very popular in the US and becoming very widespread in Europe and Asia.