In 2002, Boden apparel came to the US where the company growth continued to prosper with a 30% increase in sales. The stores delivers over 3 thousand items daily from the main warehouse located in Leicester that employs 550 staff members.
Before 2004 Boden clothing was sold only through the online store but things changed when the company opened its first store in Hanger Lane, London. Boden extended its business over to Germany in 2007 where it sells apparel on its .de website. Just recently a new line for teenagers "Johnnie B" was added to the choice of fashionable products.
After 17 years of a perfect business model, Boden clothing has acquired a reputation of bright, attractive clothes for the upper middle classes.Boden is one of the most popular online clothing companies in the UK and is now rapidly growing in the US and Germany. From the beginnings of the 90ties the company reached the levels of an international clothing giant, recognised as a leader in online quality and affordable fashion.
Boden is the only fashion company featured as the Virgin top 100 fastest growing companies and this rank is held for three-years in a row.