Diesel clothing brand today holds the top position in modern fashion empire, launching new lines like beachwear, underwear, accessories, apparel for kids, eyewear and jewelry. Selling its clothing and accessories under many other brands like Safilo, L'Oreal, Fossil. The stores can be found in 80 countries in as many as 5 thousand retail shops.
Black Gold is the latest line premiered in February 2008, a luxury subdivision of prêt-à-porter denim adding a premium touch to already famous Diesel Denim Gallery. You will be able to find accessories like bags and shoes with the new Diesel Black Gold label in Spring 2009.
Diesel kingdom stretches in fashion and art by sponsoring youth projects, supporting talents and providing charity actions, helping younger generations in their ambitions. As of 2009, Diesel clothing is planned to be sold in the virtual world of PlayStation by signing an agreement with Sony Computer Entertainment company.
Diesel today is styled in the unique way for those who lives to express their individuality by the fashion they wear. It has become the quality company, taking part in youth culture world-wide. The stores are currently spread around 80 countries selling jeans, clothing and accessories in over 5000 sale locations.
The brand has the following lines: Diesel as the main line, Black Gold - the casual segment launched in 2007, Diesel Kid - designed for children, Diesel Denim Gallery - an exclusive limited line selling in art galleries. Diesel eye-wear branded "Safilo", the jewelry and watches are sold under "Fossil" trade mark, the fragrances presented by "L'Oreal", "Fuel for life" became available in 2007 in collaboration with "L'Oreal". Adidas Originals Denim by Diesel is a minor brand as well as "Mast", the American based partner in producing underwear.
Diesel clothing has become a well known fashion attribute of the 21st century, a pioneer in modern jeans styles, designing for people who like to express their personality, and individual taste.