What sets Jovani apart from other manufacturers is that they have a dedicated team of designers that arenít afraid to dabble in out-of-the-ordinary designs. Exotic prints, luxe fabrics, and striking embellishments are all details that are found on Jovaniís couture collection. Vibrant colors, rhinestones, sequins, and metallic accents make up the bulk of the designs, which arenít afraid to be bold and daring. Instead of the sequined and metallic accents being nominal in detail, these striking embellishments make up the majority of the dress, being worked into the sleeves, collars, and material in every way possible.
With a couture collection thatís rich in colors and prints, Jovani also offers evening gowns that are long and elegant, yet still consistent with Jovani designs. You can expect to find the same glitter and glam as with the couture dresses, but the evening gowns take a more elegant and sophisticated approach. With the newest bridal collection from 2010, women are finding the hottest bridal fashions that are suitable for the getaway wedding, formal black-tie event, or a casual second wedding. Even the bridal party is covered, with a collection of short wedding reception dresses that boast color and personality.
Also included in the Jovani collection are prom dresses and short dresses, which all sport chic and classy designs. Once again keeping consistent with Jovaniís detailed and embellished collections, these short dresses feature bubble skirts, sheer cutouts, sequins, and ruffles. Designed for young girls and women with a modern edge, these collections are simply irresistible and never fail to include some of the brightest colors and most extraordinary details, including peacock prints, puff sleeves, and large multi-colored rhinestones.
While these noticeable features certainly keep Jovani ahead of the competition, there is another thing that this family-owned business understands about its designs Ė the fit. All of the gowns are made to fit a womanís body, hugging every curve and accentuating the positives. Thereís something for everyone, which is how Jovani got its start in the first place. In an effort to cater to women of all shapes and sizes, these dresses still hold true to the original vision. While the short, tight dresses are appealing to petite women, long evening dresses cover the legs and focus on the upper torso, while bubble skirts draw attention away from the waistline.